ad-campaign

Very few ad campaigns are completely original – and that’s completely alright. Taking inspiration from different places and then building your own unique campaign is fine and even an accepted norm these days. However, the problem arises…

Spanning more than 7 different sectors and a lot many more companies, Mahindra Group is one of the largest conglomerates in the country today. With the acquisition of Ssang Yong, it has given itself the headroom to expand itself…

Airtel has entered the heated up DTH space. A bit late, but an entry nevertheless. It has launched an ad campaign, which runs for 10 seconds and tells the audience “See you at Home”. I could not guess what was happening and did not know…

Most of you are aware that India in the midst of mobile revolution. Mobile subscribers in India are growing at nearly 100% year on year and rural subscriber growth is taking lion’s share of it. Recently TRAI announced that India has…