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5 things that great brands do!

by Kaushambi on February 8, 2012 |

kuch meetha ho jaye

What do you think makes great brands so powerful, long lasting and unique even when they’re not selling products and services that are radically different from one another? Have they really got their fundamentals strong or are they simply relying on smart advertising? Let’s check out what great brands really do and how they make [...]

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Smartphone Market grows 61% in 2011 [Market Share Stats]

by guest
Top Smartphone Vendors

IDC recently released stats on Worldwide Smartphone market and its growth has beaten analysts expectations as well. According to the the IDC’s Worldwide Mobile Phone Tracker, Smartphone manufacturers shipped 157.8 million units in 4Q11 compared to 102.0 million units in the fourth quarter of 2010. The YoY growth of 54.7% was higher than the 49.2% [...]

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Yahoo Mail Home displays Full-page Fastrack Ad [Desperation?]

by Arun Prabhudesai
Yahoo Homepage

I visited Yahoo Mail probably after a few months as my amazon account is attached to it and mails come to that email ID. However, I was taken by surprised when the page loaded – I was a bit confused for couple of seconds wondering if I landed on “Yahoo typo” homepage. But that was [...]

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5 qualities of top women in Indian corporates!

by Kaushambi
1-Downloads

If you’ve read out earlier feature which covered the top 10 Indian businesswomen last year, then you’ll find this post to be more of an extension of the same. What are the qualities that what have gotten Indian women to the top spots of India Inc? Is it just about having a tough facade, compromising [...]

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Why IKEA may change household furniture Industry in India!

by Kaushambi
IKEA

Although the Scandinavian giant IKEA has been trying to come to India since 2000, it hasn’t been able to set itself up yet. And this was mainly because of the tight FDI rules in India until recently. But with the Indian government having finally shifted from a 51 percent foreign ownership cap to 100 percent [...]

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Paradox of thrift: Why a high savings rate is bad for the economy?

by Dr Vikram Venkateswaran
High savings rate-001

Let me ask you three questions. Question 1: Do you have high savings? Question 2: Do you save at the expense of putting off critical purchases? Question 3: Do you think that is good for the economy? Well if the answer to the questions is yes, yes and yes, then you might find this piece [...]

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Customer Acquisition through Social Media!

by Kaushambi
Tata Docomo FB Page

It was interesting to read in a recent ET report that auto giants like Maruti Suzuki, Hyundai and Tata Motors India are planning to make refreshed efforts in 2012 to tap their existing and potential customer base through Twitter, Facebook and other social media platforms. As per the report ‘E-Marketing Outlook in India for 2012′ [...]

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Compulsory 1 year rural stint for MBBS students: Good news or bad?

by Kaushambi
medical students-001

Studying medicine in India has always been in the news for some reason or the other – whether it is about increasing seats, common entrance tests being introduced, government packages being announced for medical colleges or what not. This time around, the debate is regarding the duration of the currently 5½ year long MBBS course [...]

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Wow! Indians most willing to donate to Wikipedia…

by Arun Prabhudesai
Reasons_for_donating_to_Wikipedia

This is one news that has made me really happy – According to the study published by Wikimedia, Indians have expressed strongest desire to donate to Wikipedia. Over 42% of Indians are willing to donate as compared to 33% Americans. Wikipedia concluded its annual fundraising on January 2nd and raised a record-breaking USD 20 million [...]

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Now, IRCTC SMS will serve as E-Ticket for train travel!

by Arun Prabhudesai
travel without printouts

Indian Railways is bringing up much needed changes to the system and making life easier for Indian train travelers. For few years now, the only accepted way for E-Ticket confirmation was carrying a physical paper printout of tickets booked online. Tons of paper was wasted purely on this. Few months back, IRCTC announced that there [...]

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Weekly Wrap-up: Innovation, Rediff design, Tablet Penetration, Amazon Entry & more…

by Arun Prabhudesai
BusinessBlogpopularposts1 Weekly Wrap up: Flipkart Letter, Costliest Android App, Reliance Buyback, TRAI Bulk SMS ban & more…

Its Monday morning and time for us to look at some of the popular posts published on trak.in last week. Here are reasons why India remains one of the most attractive countries for Global Businesses to expand. Here is an article that beautifully explains what is innovation, and the process of innovation in form of [...]

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Indian Funding, M&A deals of the Fortnight [23rd Jan - 4th Feb 2012]

by Arun Prabhudesai
image

Lets take a look at the funding & M&A deals that in the fortnight starting January 23rd 2012. [Generally, we publish this weekly, but we could not cover it earlier, so we have put up fortnightly deals] Funding, M&A Deals of the Week [Jan 23rd to Feb 4th 2012] Funded Company / Acquired Company Deal Type [...]

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Android apps for Indian Entrepreneurs & Small businesses!

by Kaushambi
Multi Courier Tracker

There are more than a thousand great productivity apps available for smartphones, some Android ones which we have covered previously but this post is going to be of particular interest because we’re going to talk about great Android apps that may be mighty useful for Indian Entrepreneurs. Mind you, the utility of these apps can [...]

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Naukri.com launches Android, iPhone & BB Apps – Introduces HTML 5 site

by Arun Prabhudesai
Naukri Apps

Naukri has finally launched dedicated mobile apps for its Job search engine. Being the biggest Job site in India, they should have come up with these apps earlier – However, its better late than never :). From the looks of the apps they have released, they have done a good job of it. TimesJob was [...]

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Top 5 social learning trends in India in 2012!

by Kaushambi
social learning[2]-001

Social media learning, which is a significant component of the e-learning industry, is gradually being adopted in the Indian academia and corporate in a big way. 2012 will only see more inclusion of social media in e-learning systems across India. As Mint reports, about a quarter of business proposals approved by one of the largest [...]

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